Apple announced Friday that it will donate $5 million to hurricane relief efforts.
987 Archivesgift will support Hand in Hand, which has been collecting donations for various organizations, including United Way and Habitat for Humanity, in the wake of Hurricane Harvey. Its efforts recently expanded to include Hurricane Irma relief, which is projected to hit Florida on Saturday.
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This weekend, Apple will also add a button to the iTunes store allowing users to donate directly to Hand in Hand. A similar store link benefitting the Red Cross has been in effect since late August, in connection to Harvey.
Hand in Hand will host a benefit telethon on Sept. 12 organized by Bun B and longtime Justin Bieber manager Scooter Braun. Per CNN, it will air live on networks including ABC, CBS, FOX, NBC and HBO.
Dozens of stars, including Beyoncé, Drake, Tom Hanks, Hilary Duff, Jimmy Fallon, Gwen Stefani, and Sofia Vergara, are slated to make appearances during the telethon.
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Topics Apple Social Good
