A veterans' group took their powerful message to Donald Trump right where they knew he'd see it: during the morning TV shows.

VoteVets.org released an ad during Monday's Morning Joe show on Busty Lifeguards (2010)MSNBC, which Trump is known to watch as part of his morning TV news routine.

The ad shows an Afghanistan War veteran working out -- on one leg after losing the other in combat. Although the visual is powerful, it's the vet's words in a voiceover -- directed right at Trump -- that really put him on blast.

After pointing out Trump's many problems (losing the popular vote, his low approval ratings, small crowds) the vet pointedly calls out Trump's health care proposal and inserts a quick jab about Trump's immigration policies.

"But kicking thousands of my fellow veterans off their health insurance by killing the Affordable Care Act, and banning Muslims won’t help. That’s not the America I sacrificed for," he says.

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Trump is called out hard at the end when the man asks, "You want to be a legitimate president, sir?Then act like one.”

The organization said it plans to play the ad during other news shows. In a news release they said Trump should be prepared to hear this ad a lot. "We’re officially putting Mr. Trump on notice.”